In the known history of humanity there have been at least three major shifts in how information is collected and given. The first of these shifts is around 2500 B.C. with the invention of writing. This is the first time in the history of humanity that data can be (somewhat) permanently recorded and handed down from generation to generation. This eventually led to the necessity of the second of these major shifts. This shift occurred in the late 1500’s and is compliments of a man named Johannes Gutenberg. Gutenberg invented what we call the printing press. For over 500 years advancements of this amazing technology helped fuel the Enlightenment, the Industrial Revolution, and academic education as we know it. As we entered the late 20th century books were a standard artifact in every Western family’s home. The third, and most recent shift, was the invention of the inter-net. The internet first became accessible to gross numbers with the release of the Netscape Browser in 1995. It was with the advent of Netscape that, once again, information could be transferred at greater ease than ever thought possible. Suddenly an individual in Kansas could write about why they did not enjoy their job and a different individual in Tokyo could read it – only moments later. With the use of a personal computer and a modem each individual was their own publisher. Programs like Microsoft Frontpage and Netscape Composer made publishing webpages easy and accessible. Anyones thought could be discovered by anyone else and everyone was their own publisher.
In a post-Netscape world the way in which a person obtained social influence started to shift to a web model instead of a hierarchical model. The very way in which the inter-net is set-up is through a web of relationships. Within the internet there is no proverbial CEO or COO, but there are Hubs and Nodes. To help with this metaphor, think of a wheel on bicycle – at the center is the hub and each of the spokes leads to a node. The hub is the central locator for all the nodes and all the nodes revolve around the hub. One of the best technological examples of this is the inter-net search giant Google. Google is quite possibly the largest hub within the inter-net world. Arguably every page of the fifty million registered websites is node-ed back to the hub that is Google. In the upper right corner of the Google search results page is a line of text that says “Results 1-10 of (some large number) for (search term) followed by the amount of time it took Google to search.” For instance, if an individual wanted to search “weather in seattle” the text line would say “Results 1 - 10 of about 48,100,000 for weather in Seattle. (0.06 seconds)” Who really needs 48,100,000 nodes for the weather in Seattle – and yet in a post-Netscape world we have them. We no longer need to wait till the six o’clock news to see the latest storm front that is moving through – we simply go to Google and within 0.06 second we have 48,100,000 results.
We have information overload. 4500 years ago the written language was invented, and now we have an endless amount of information stored on little boxes forever. This past summer Google released their own email provider under the banner “Never erase an email message again.” When a person goes to www.gmail.com they can see the ever increasing storage space that is allotted to each gmail account. At about the same time Google released Gmail it went public on the stock market. For three months prior to the public date there was a conversation on the internet as to how high the opening price of Google stock would be. Since Google released Gmail it has also released many other empowering programs. Google Earth gives the average internet user access to satellite images that were once private property of the Government. Soon Google Calendar, Google Word Processing, and Google Operating System are going to be released. Google is taking on, and scaring, software giant Microsoft.
So how did Google become so influential? Simple, they caught onto the reality of the inter-net faster and better than anyone before them. They invented a technology that scanned websites, followed links and created connections. They did this at a time when “most search engines based their results on the number of times a search-for term appeared on a given Web site.” The founders of Google believed “that the more often a site was linked to, the more relevant it was likely to be.” Therefore, “Using complex algorithms, they devised a system they called Page-Rank and they put it at the heart of their search engine, first dubbed BackRub and soon thereafter, Google.” Google was an almost instant success. People no longer had to spend hours searching for good content and go to a plethora of search engines to find it. While other search engines still request that a person registers their site Google’s web-crawlers find the site based on following links, determine its relevance, and place it appropriately within the google-plex of results.
What can the Church and Christianity learn from Google? Thoughts?
peace
joel